2Baba, the legendary Nigerian singer, has shared his thoughts on the concept of "wack artists" in the music industry. According to him, there's no such thing as a wack artist, and every music is tailored-made to evoke a specific emotion or create a particular spirit. He believes that acceptance of music is often narrowed down to promotion and commercial strategies rather than the art itself ¹.

In a video broadcast, 2Baba emphasized that every music is designed to resonate with a specific audience, and it's only those who connect with the music that will naturally like it. He also highlighted the importance of marketing and promotion in the music industry, stating that some artists are more bankable than others due to their understanding of these strategies.

This perspective from 2Baba offers valuable insights into the music industry, emphasizing the role of marketing and audience connection in an artist's success.