Nigerian rapper and music executive Olamide has shared that managing a record label comes more naturally to him than being an artist. According to Olamide, his experience as an artist gives him a unique understanding of the needs and behaviors of creatives, making it easier for him to guide and manage them effectively.
Understanding the Needs of Creatives
Olamide explained in a recent interview with popular YouTuber Korty EO that his background as an artist allows him to recognize the highs and lows that artists go through. "It's way much easier for me being a music executive than an artist because I'm an artist, so I've an understanding of the needs of creatives," he said. "I know the way we think, I know the way we see things. I know when we are in an element. I know when we want to run mad. I know when we are getting high on our supply. I know when we are getting high on the fame, life, money, and success."
Olamide's Evolution as an Artist and Executive
Olamide's journey in the music industry has been marked by his evolution from a street-pop star to a successful record label boss. He has been able to nurture talented artists like Fireboy DML and Asake, who have gone on to achieve significant success under his mentorship. Olamide's ability to adapt and grow as an artist and executive has been key to his success ¹.
Resisting Labels and Embracing Versatility
When asked about the controversy surrounding rappers transitioning into singing, Olamide emphasized his love for music and resistance to being labeled. "You can't box me and call me a rapper — I love music," he said. This approach has allowed him to explore different genres and styles, making him a versatile artist and executive ² ³.
Conclusion
Olamide's experience as both an artist and music executive has given him a unique perspective on the music industry. His ability to understand and relate to creatives has made him a successful label boss, and his versatility as an artist has allowed him to thrive in different genres. As he continues to navigate the music industry, Olamide's passion for music and his willingness to adapt will likely remain key to his success.
