The Nigerian Institute of Public Relations (NIPR) has emphasized the need for synergy among professional organizations in the information, communication, and marketing ecosystem. According to NIPR President, Dr. Ike Neliaku, collaboration is key to promoting national development and ensuring that Nigeria remains exemplary among nations.
Key Points
- *Collaboration for National Development*: Dr. Neliaku made the call at the public presentation of the book "Nigeria Media Renaissance: GOCOP Perspectives on Online Publishing", highlighting that each organization offers unique services that add value to nation-building.
- *Unique Roles*: NIPR focuses on reputation and perception management, GOCOP on online journalism, and NIMN on promoting product and brand images.
- *Common Objective*: The core objective of these bodies is to promote the Nigerian brand and ensure the country's growth and exemplary status globally.
Importance of Collaboration
The NIPR boss commended GOCOP for the book, which explores the evolution and frontiers of online journalism in Nigeria. He emphasized the importance of self-regulation in combating unethical practices in the media profession. The Minister of Information and National Orientation, Alhaji Mohammed Idris, also lauded digital media for their role in covering various demographics and serving as watchdogs, while calling for responsible communication ¹.
Addressing Misinformation
The Minister expressed concern over the rising spate of fake news, misinformation, and disinformation, describing them as threats to public peace, national security, and democracy. He emphasized the need for collective responsibility to combat these issues.
Conclusion
The NIPR's call for collaboration highlights the importance of working together to promote national development and uphold professionalism in the communication sector. By joining forces, these organizations can ensure a better future for Nigeria and maintain the country's reputation globally.
